Sustainable Report on the School House China-myassignmenthelp

Question: Expound on theSustainable Report on the School House China. Answer: Presentation The accompanying report has been set up to examination the manageability highlights of the School House China, one of the most celebrated cafés of China arranged in the Mutianyu town. The school building has now developed in height and has transformed into a complete feasting and housing goal for countless household just as outside visitors from an enormous number of various nations over the world (Wijesinghe 2014). Supportability is along these lines one of the significant highlights that must be attempted by the café to get by over the long haul and pull in more clients with new innovational highlights. The accompanying examination has been partitioned into various little parts. The early on part is trailed by a brief yet conservative outline of China followed by the authoritative history and supportable improvement highlights of the association. The report has likewise incorporated the SH Framework inside it to make it progressively exact in nature. The report closes with the es timation of results which assists with deciding the techniques to be embraced by the association to support them in the accommodation division. Brief Overview of China China is perhaps the biggest nation of the world regarding region and the biggest as far as human populace. The nation is additionally one of the quickest developing economies of the world and maintainability in this manner is a significant worry for the nation. (Bruns-Smith et al. 2015). Supportability is a significant worry for the nation in view of the basic issues inside the nation that incorporates any semblance of air contamination, poisonous compound and assembling plants and a lot more all things considered. Ecological guidelines in China are constrained by the, Ministry of Environmental Protection of the Peoples Republic of China. The principle ecological arrangements incorporate the Air Pollution Control Law, which have been actualized to control air contamination. The effective usage of the country and urban arranging is completely founded on the acknowledgment of the relationship of the various gatherings included. A mutual exertion where all the various individuals can s uccessfully take part all the while and lead the change will help in making progress. In spite of the fact that the nation has been progressing in the direction of the improvement in the current circumstance more endeavors must be given to build the supportability of the nation and thus increment the maintainability of the cordiality segment. The school has been a standard wellspring of salary for the neighborhood individuals and it likewise assists with engaging ladies. The preparation gave to the workers of the association causes them to manage the individuals in an appropriate way. Review of the Case Study School building China is perhaps the best accomplishment of powerful and imaginative reasoning that has brought about the production of such an excellent idea. The Schoolhouse assortment of cafés and living arrangements are the consequence of one man and his groups acknowledgment about the strive after such sort of an advancement model. The group has been saving the first structures and has transformed these structures into current inns and eateries. The lodgings are planned in the most recent potential approaches to remain maintainable in the market and draw in an ever increasing number of clients. The rooms have sun powered warming, warm window sheets and LED lights which are unquestionably the most maintainable ideas. Aside from this the food conveyed to the clients are essentially developed in the fields which assists with making a green idea to the all out help. Therefore the specific association has all the fundamental properties to be both earth and monetarily economical late r on. (Bruns-Smith et al. 2015). Activities inside the SH Framework The advanced days has seen a specific move in the worldview on how the various associations approach towards ecological supportability. A solid spotlight on vitality, waste and utilization of water is legitimately connected with the monetary prizes for the smooth activity of the hoteliers. The achievement of the accompanying industry has been useful for the various parts of the structure. The sociological perspective permits individuals to portray the specific requests of the vacationer exercises and help in accommodation the board and in common trade and relationship. The more the administration can mingle the more it will lead itself to manageability. The monetary effect of the Schoolhouse China is likewise one of the significant things to examine as in light of the fact that the foundation of the inns and cafés has changed the economy of the spot. The individuals are independent and the economy of the spot includes principally of the neighborliness business. The matter of the inn assists with contributing both the financial, social and ecological advancement for the nearby spot. Accomplishments The travel industry and cordiality industry in Mutianyu town is the sole wellspring of economy for the given zone. The manageable the travel industry exercises of the association is the most recent pattern that intends to make an appropriate and viable parity in the middle of the three elements of the travel industry advancement which are the natural, social and monetary viewpoints. . (Bruns-Smith et al. 2015) The manageability proportions of the association will help in the decrease of the use of natural assets, preserving characteristic legacy and keep up the biological chain and furthermore to advance reasonable and green the travel industry. As referenced before the inventive ideas like food from the nursery and sunlight based boards and LED lights are probably the greatest accomplishment of the specific association to advance green maintainability in the region. Estimation of the Results Manageability regularly characterizes the objectives of the business, benefits of the association and numerous different boundaries in that capacity. Anyway there are sure estimates that help the association to effortlessly figure the various sorts of manageability estimates taken by them. The administration of the association utilizes the triple primary concern system to ascertain the supportability of the accompanying association. Aside from the estimation of the prior components like benefits, degree of profitability and estimation of the investors the accompanying structure additionally quantifies the natural and social elements of Schoolhouse China (Huang and Yin, 2015). The accompanying device causes the association to give a precise bookkeeping database to achieve manageability. Basic Analysis As per. Aragon-Correa et al. (2015)the utilization of the distinctive inventive systems like furnishing the visitors with new nourishments, cleaned and creative rooms that utilizes sustainable power source is positively an incredible activity. Anyway contends that the association needs to execute some progressively imaginative approaches to improve the current circumstance (Perez and del Bosque, 2014). The accompanying contextual analysis on the manageable acts of Schoolhouse in China plainly delineates that reasonable objectives of the association can be accomplished just when there is legitimate coordination between all the various people engaged with the association beginning from workers to investors and even the clients of the business. As proposed by the association makes or keeps up a successful harmony between all the three angles including social, practical and natural. End The report on maintainability inside the neighborliness business is one of the most inclining issues of the cutting edge world. The report on Schoolhouse China has illuminated the maintainability rehearses rehearsed both in China just as the association itself. The astonishing change from a shut school to one of the most visited puts in China shows the capacity of the individuals to pull in more clients under their overlap. The incorporation of the basic viewpoints of the accompanying examination expands its extension and will surely open up another path in the investigation of the supportability reports of the association. Reference List Aragon-Correa, J.A., Martin-Tapia, I. also, de la Torre-Ruiz, J., 2015. Manageability issues and accommodation and the travel industry firms procedures: Analytical survey and future directions.International Journal of Contemporary Hospitality Management,27(3), pp.498-522 Bruns-Smith, A., Choy, V., Chong Ph D, H. also, Verma Ph D, R., 2015. Natural supportability in the neighborliness business: Best practices, visitor interest, and consumer loyalty Huang, H. what's more, Yin, L., 2015. Making maintainable urban constructed conditions: An utilization of gluttonous house value models in Wuhan, China.Journal of Housing and the Built Environment,30(2), pp.219-235. Jones, P., Hillier, D. what's more, Comfort, D., 2016. Maintainability in the cordiality business: Some close to home reflections on corporate difficulties and examination agendas.International Journal of Contemporary Hospitality Management,28(1), pp.36-67. Perez, A. furthermore, del Bosque, I.R., 2014. Feasible turn of events and partner relations the executives: Exploring supportability revealing in the neighborliness business from a SD-SRM approach.International Journal of Hospitality Management,42, pp.174-187. (Perez and del Bosque, 2014) Wijesinghe, G., 2014. Reconsidering the utilization of manageability to the friendliness business through an uprightness morals framework.Journal of Sustainable Tourism,22(1), pp.31-49. (Wijesinghe 2014)

Camparison Beween the Two Stories essays

Camparison Beween the Two Stories expositions The two stories The third bank of the waterway and Love have a few similitudes and contrasts. The two of them have to do with profound comprehension of life that the characters involvement with their own little world. A few perusers, similar to me for example, won't comprehend the accounts in the sense they were composed. I think the writers compose their accounts in a wide sort of way with the goal that perusers can decipher the story in any case they see it fit. Writers dive deep in their accounts leaving the perusers all alone to make sense of the entire idea of a story. Regardless of the hardship of the understanding of the two stories I had the option to get a few similitudes and contrasts between the two. In the story Love Anna is troubled by the visually impaired man not having the option to appreciate life like typical individuals can. The creator shows this by clarifying that Anna goes on with her life and goes through every day easily, however after the day she met that visually impaired man everything changed. She took a gander at life just as it was uncalled for and savage. Everything irritated her, made her frantic, she felt that life was filled to the edge with sickening queasiness. It pestered her that she could see all the magnificence of life yet the visually impaired man couldnt. This indicated we underestimate life, we dont see all the wonderful blessings we were given. We will in general overlook these things for we are progressively worried about how to get past the day. We see the diverse perspective on life by the dad in The third bank of the stream, he isn't content with the manner in which life is and what occurs during our lives. He sees that there isnt anything un common that goes on in our reality. Life is inconsequential in his eyes, despite the fact that we thank god regular fo! r carrying us to this world. The storyteller shows this when he discloses to us that his father was hovering around the stream which represents his life going all around and not getting anyplace. Stream would speak to life for it is extensive and ... <!

16, 9pm EST

MIT EA Decisions Thursday 12/16, 9pm EST MIT Admissions plans to make Early Action decisions available online on Thursday, December 16 at 9pm EST. When decisions are released, simply visit decisions.mit.edu and log in using the same username and password that you use to log into your MyMIT account. There are no interim screens, so you should be sure you are ready to receive your decision online before logging in to decisions.mit.edu. To ensure that you will receive a decision online, please visit decisions.mit.edu and enter your username and password. Decisions.mit.edu will be available through the decision date for applicants to confirm their login ability and decision eligibility. If youve forgotten your MyMIT password, you may use our automated system to reset it. Simply visit my.mit.edu and click on the lost password link. There is a similar link for forgotten usernames. If youre having trouble using our automated username/password recovery process, please email [emailprotected] with your full name and mailing address. Admissions decisions will be available exclusively online. Decisions will not be released via email, snail mail, carrier pigeon, or Nekobasu special delivery (though that would be awesome!). Following the release of admissions decisions, however, we will be mailing necessary materials to admitted students, cylindrically. I wish you all the best!

Online Nursing Class Programs Employment in Long-Term Care Expected to Grow 2019

In the recent past there has been a shift in types of diseases affecting the U.S. population, from acute infections to chronic illnesses. Life expectancy has been steadily increasing. As a result, the percentage of the population over the age of 65 is greater than ever before. In 2000, 12% of the population was over the age of 65. By 2030, that number is expected to grow to 19% while the amount of people over the age of 80 is predicted to more than double. Consequently, nurses who have attended campus or online nursing class programs to work in long-term care are expected to experience significant employment growth in the coming decades. What is Long-Term Care Nursing? 80% of persons aged 65 and older have at least one chronic condition while 50% have at least two. Many end up unable to care for themselves and enter long-term nursing care facilities. Professionals who have attended campus or online nursing class programs to specialize in long-term care nursing are responsible for much of the direct patient care necessary for these elderly patients. Nurses with a campus or online nursing degree may hold positions such as: Certified Nursing Assistant (CAN) Registered Nurse (RN) In-Service Coordinator Director of Nursing (DON) .ue27df5ac33918b687f012512321e697d { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue27df5ac33918b687f012512321e697d:active, .ue27df5ac33918b687f012512321e697d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue27df5ac33918b687f012512321e697d { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue27df5ac33918b687f012512321e697d .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue27df5ac33918b687f012512321e697d .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue27df5ac33918b687f012512321e697d:hover .postTitle { text-decoration: underline!important; } READ Teachers at the University LevelResponsibilities include everything from assisting residents with activities of daily living to administering tube feedings and providing wound care. Campus and online nursing class programs now also prepare nurses to comply with government regulations in long-term care. Nurses who work in long-term care must complete assessments such as the Minimum Data Set (MDS) and prepare for state inspections on a yearly basis. Required Education to Work as a Long-Term Care Nurse Although registered nurses may legally practice with a hospital diploma, associates degree, or RN to BSN (bachelors degree in nursing), employers most often prefer to hire registered nurses who have earned at least a bachelors degree in nursing. Registered nurses with a bachelors degree are equipped with the communication, leadership, and critical thinking skills necessary in todays health care environment. Taking campus or online nursing class programs towards a bachelors degree can also help registered nurses move into more advanced positions in nursing. .u462c9963c3b20e8b47badf4228316ee3 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u462c9963c3b20e8b47badf4228316ee3:active, .u462c9963c3b20e8b47badf4228316ee3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u462c9963c3b20e8b47badf4228316ee3 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u462c9963c3b20e8b47badf4228316ee3 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u462c9963c3b20e8b47badf4228316ee3 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u462c9963c3b20e8b47badf4228316ee3:hover .postTitle { text-decoration: underline!important; } READ Online BSN Program Do Employers Differentiate between ADN and BSN NursesProspective students who are interested in RN to BSN online programs may visit College-Pages.com, the education and career resource website. Students will find an extensive list of available online nursing class programs and resource articles to aide in education and career decisions. Related ArticlesOnline Nursing Schools Learn How to Offer Hope through Hospice Palliative Care NursingBachelor Degree in Nursing Online Nephrology Nurses Attend to the Complex Needs of Patients with Kidney DiseaseThe Search for Health Care ServicesUniversity of Phoenix Nursing School How to Combine the Best of Online and Campus-based LearningOn-line education changes the way we think of college lifeCareers in Health Care Management

How Yoga Can Help Relieve The Stress That College Students

One would be hard-pressed to find a college student who does not deal with high levels of stress. According to the American College Health Association’s annual assessment last year, approximately 53% of college students reported experiencing above average levels of stress (ACHA). What’s more, 30% of those students said stress had a significant negative impact on their academic performance (ACHA). Unfortunately, attending college requires students to take on unavoidably stressful situations, such as paying for tuition and living expenses, rigorous coursework, and other social and family related obligations. Since the sources of stress cannot be eliminated for the most part, the best way to students to successfully navigate their college education is to learn methods for stress management. One of these methods is to practice yoga. In this paper, I hope to demonstrate how yoga can help relieve the stress that college students experience by explaining the physical and menta l benefits of developing a yoga practice. In addition, I will address the limitations that college students in the United States may face when getting involved with yoga, and in turn offer solutions to these limitations. First, I will give a brief overview of the history of yoga and explain what it is. The word â€Å"yoga† means to unite or connect. It is a spiritual practice and system of discipline that originated in India approximately five thousand years ago. Although it is most commonly tied to the religionShow MoreRelatedStress Relief for College Students1233 Words   |  5 PagesEveryone experiences stress in their daily life as it is from trying to get to work or school on time, handing in a project/assignment on time, doing well on exams, having a happy relationship, family problems and many more. 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These opposers can almost be broken up into three categories: Those who have never experienced any type of mental health problems and still deny their severity: Those with depression and anxiety, who feel hopeless and that doing anything to correct their behavioral problems is impossible: And lastly, those who believe only medications can help those that are suffering and any form of help or influence the side effects of these illnesses inv alidates theRead MoreThe Effects Of Music On The Body And Mind1684 Words   |  7 Pagesâ€Å"Without music, life would be a mistake.† -Friedrich Nietzsche Music has a bigger impact on the mind than what most people think. It can affect our personalities, emotions, and even the brain. Some people consider music to be just a form of entertainment, but it is considerably more than that. Music affects the brain in many ways. The personality of a person can be predicted by what song genre they choose to listen to. Different genres of music and their characteristics include: 1.) Blues fans have

Manu’s Soccer Team Free Essays

Q. Evaluate Owen’s different options for growing MANU’s customer equity. A. We will write a custom essay sample on Manu’s Soccer Team or any similar topic only for you Order Now The case study gave us four options that Owen is considering for ways to grow his customer equity. Option 1: Increase retention among kids over 14 years old. This option is tough because once kids get started in high school and get involved with school activities, it is hard to entice them to keep playing soccer in a non-school league. Many times, they school coaches/teachers will â€Å"ding† the students for missing games or events at school so kids will choose to miss a non-school related game vs. issing a school-related event because it affects their grades. Option 2: Encourage customers to buy more. I feel that Owen has offered a lot of variety in his academy offerings. I’m not sure what else he could add to get enough ROI on other products. Option 3: Grow the business by entering new markets and acquiring new customers. This option might be possible if Owen is able to hire more people to help him manage the programs at the different locations. He can’t be e verywhere at once. Option 4: Serve more kids in surrounding markets such as Loveland, Longmont and Greeley. Owen will need to figure out how best to serve these kids. Build a program within their market, or have them commute to Fort Collins? Q. Develop a set of marketing strategy ideas for each of the options. Option 1: Marketing strategies for increasing retention among kids over 14 years old. I believe this option will be difficult, but Owen could try to start some programs for high school kids that involve refining their skills in order to prepare them for possible soccer scholarships. I might be able to develop a program around the idea of preparing the kids for college soccer, helping them understand soccer scholarships, helping them understand how to be successful in making a college team, etc. This strategy might attract the parents so that they keep their kids in the academy programs with the hopes that they will get an inside scoop on paying for college, getting into certain colleges of preference, and just helping their kids make the college teams. Option 2: Marketing strategies for encouraging customers to buy more. Although I think Owen has a lot of products in his product line already, he might consider looking at his branding. He already has a great word-of-mouth reputation in Fort Collins. Maybe he could come up with a logo and brand name for his academy that people will recognize. If he uses this brand on all of his advertisements, paperwork, and signage, then more people will begin to recognize his product. This will not only bring potential customers to his door, but it might also help to spread the word about his academy to other nearby markets. He might also think about giving away/selling shirts for his academy with this brand and logo on it. If parents and kids are wearing them, they are spreading the word for free to many people. Option 3: Marketing strategies for entering new markets. Branding is the key to moving to new markets, I think. I think Owen must get a brand in place in Fort Collins and then begin to feel out the new markets for recognition and interest in his product line. Option 4: Marketing strategies for serving more kids in the surrounding areas. These markets might be easier to break into than the markets further from Fort Collins. However, I still think branding is very important to this strategy as well. I think that Owen needs to get his brand in place and then entice some of the kids in nearby markets to his program. He should keep track of how many kids from these nearby areas are attending. Once he gets to a designated number of participants from each area, then he can think about opening a satellite program in those areas to promote more customer satisfaction among those families. Q. What could Owen do for market research to better assess his options? A. Owen needs to do a SWOT analysis in order to figure out his product’s strengths, weaknesses, opportunities and threats for each of these new options. He needs to find some way to research these options with his current customers and potential customers in the markets that he is thinking about working in. He might conduct surveys via email with a targeted set of potential customers. He might speak at parent meetings held at schools in the new markets he is trying to develop to see what level of interest might be available. Owen might also offer program samples in the new markets where he wants to grow his business. In other words, he might offer an off-season 2 day camp, or 1-day camp program for kids in his target market. At the end of these programs, he can survey the families on future interest and he can assess the success of the sample programs by the number in attendance and the attitude of the kids and families during and at the end of the programs. How to cite Manu’s Soccer Team, Papers

After Einstein Scientific Genius is extinct

Question: We tend to presume that the scientists of today are somehow more intelligent than those before. But is that true? Is any scientist today more intellegent than a Copernicus or Galileo?! or Newton!? Answer: No, it is not true that the modern society has more intelligent scientists than Copernicus or Newton. Scientists such as Einstein has given the world something new created from scratch with their surprising ideas (Shea, 2016). They have solved fundamental problems like the energy-matter relationship, planetary movements. The new advancements in the present century are the mere extension of pre-existing theories. No scientist in this century has produced entirely new domain such as "Telescopic Astronomy" by Galileo (Simonton, 2013). References Shea, W. R. (2016). Early Modern (Seventeenth and Eighteenth Centuries) Lawrence Lipking. What Galileo Saw: Imagining the Scientific Revolution. xvi+ 314 pp., illus., bibl., apps., index. Ithaca, NY/London: Cornell University Press, 2014. $35 (cloth).History of Science,107(1). Simonton, D. K. (2013). After Einstein: scientific genius is extinct.Nature,493(7434), 602-602.

People had become extremely dependent on technology free essay sample

People had become extremely dependent on technology. Nowadays, people have laptops, eBooks, etc. Life has come way easier than before because of all this new technology. People are just commonly fascinated in all that has been created in today’s world that makes the one task little bit easier by the push of a button. People cannot imagine their lives without technology. People start feeling anxious when hand phone and laptops are not with them. Dependent too much on technology has caused people to lose the ability to think for themselves. Instead of having to figure out the answers, they just go on the internet and find the answer that way. Everyone does it because they like to take the easy way out. Besides, some people would not be able to study without some form of technology and they could not continue study for more than a minute without checking their smart phone and laptops. We will write a custom essay sample on People had become extremely dependent on technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For instance, many people no longer memorize phone number because they cell phone have a contact list which make memorization unnecessary. If these people didn’t have their cell phone when emergency, they would not be able to contact the people they would need. If they lost their cell phone and all of the contact, it’s very possible have no idea how to get in contact with anyone. Technology was invented to help people. But, instead people are using it as an excuse to be lazy. Nowadays, people are using the latest technology to make life just a little easier. The people take their cell phone added with high speed internet. So that they can deposit checks, make credit card payment and pay utilities bills by pressing some button on their smart phone. Due to the excessive use of texting and online chatting, people writing skill have plummeted. Instead of writing letter to communicate with people far away, they can just send a quick text. Cell phone and similar devices are allowing access to websites that allow family and friends stay connected instead of visit them even though it is near or using their phone to make a call. Besides that, people also can buy groceries, clothing, electrical appliances from internet at home. So, they didn’t go out to buy the things. Many people said that technology on jobs is easy nowadays too. Society is pushed in learning new technology to keep their jobs. Men and women that have been working for that certain career that now allows a machine or knowledge of a device to run it. For the new generation, they would not know what it is like to actually build with their hands and will be lost if the machine break out. Some industries had to have parts inspected and checked by hands. But now they have machine to do it. Technology is replacing life, and it is not a beneficial exchange. People also try not to depend on technology so much, therefore it’s encouraging positive thinking. Besides, the factories in encouraged not too depend on machinery so that people will not be unemployed.

Why College Sports should be Eliminated in College Essay Example

Why College Sports should be Eliminated in College Essay Example Why College Sports should be Eliminated in College Essay Why College Sports should be Eliminated in College Essay The image of college athletes has become heavily stereotyped. And more often than not, these stereotypes are presented through jokes especially in movies. We see college athletes (more commonly known as â€Å"jocks†) exhibits exceptional physical capabilities but below average intelligence. Even though these kind of jokes exist, people very rarely question why sports and college are so interconnected. College and sports appear to be inseparable twin brothers inside the psyche of the public. This paper recognizes the lack of skepticism in the relationship of college and sports. Sports should be eliminated in college and academic institutions should focus more on academics nonetheless. Setting up this argument is indeed a difficult task. Since the time of ancient learning, academics and sports find their way to intersect each other. If we would review history, Greek intellectuals and Greek sports (like in the early olympics) was just as popular as each other. However, the balance was somehow became lopsided over the centuries. Championships in college sports became the object of glory of universities. In the colleges of today, a high-scoring baller would have an exponentially larger admirers than a scholar who propose a new theory of the origin of the universe. This lopsidedness also adds to the reasons why the existence of sports in the academic community should be challenged. But of course, college sports is not all negative aspects. Actually, there are many strong positive points to college sports that made it indispensable in the academe: Good health and an active lifestyle is of course on the side of maintaining college, Winning championships of course will give pride to the students and the school gets a positive reputation, The virtues attributed to sports like sportsmanship, perseverance, determination, etc are of course good for building one’s character, Exceptional ballers gets the coveted chance to play on the professional level, The list go on and on. But what most people do not see in these items is that these things are not all positive. Moreover, it should be noted that these items are not and should not be the priority of a learning institution. College Sports as a Distraction to the Academics It is common in universities that they require their college athletes to maintain a certain grade point average. Failing to meet these requirements would often result to the prohibition for the college athlete to join the athletics team. That is with the thinking that the failing college athlete would focus more on his or her studies. This is what the public knows about the system. This arrange is like one big open secret in the world of college sports. Of course there are exceptional athletes but hopeless in their studies. Would coaches let their best players off the team just because of a failing grade point average? That is very unlikely and uncharacteristic of coaches. People would not think its impossible if â€Å"under the table† arrangements are practiced among coaches and teachers. However it may sound offensive, it is just not that convincing that every college athlete maintains the required grade point average, especially the top scorers for the time. One often overlooked issue is the time that college athletics require. And the large amount of time that college sports demand does not only apply to the student, but also to the other constituents of the school like the cheerleaders, student audiences, even the teachers when their team is about to play a game. College athletes would have to practice a lot, or else their coaches would tell them that they would be unable to win a game. This kind of thinking would undeniably take away a considerable amount of time from the student athlete. And as we know of student life, the time spent in practicing could have been the very precious time spent reviewing a lesson. One of the most distracting cons of college sports would be injuries. If a player got physically injured in a game, his or her physical condition would not be a hundred percent in the classroom (that is if an injured player manages to walk to his or her classroom). A discussion on college athletics would perhaps give us a deeper look in the issue. The speakers were Bill Thierfelder and Murray Sperber. Both of the speakers were college athletes, coaches, and currently educators themselves. Thierfelder had come up with a helpful description of college athletics as a distraction to academics. He described college athletics as an â€Å"artificial environment† (Schalin 2008). He added that within this â€Å"artificial environment† either good or bad could be inculcated in the minds of the college athletes, depending on the the character of who is directing that particular environment. The directors of the said environment would be of course the coaches, the athletic department, administrators, and even teachers. The issue that was surfaced in Thierfelder’s view is that most of the time, the directors of the said environment are fixated on the thought of winning. These directors are like to go by all means to achieve victory, reg ardless of its ethical repercussions or the well-being of the college students. Thierfelder added that the directors should be held accountable for the consequences of their methods just as they are savoring the glory of winning with those who actually participate in sports, the student players. On the other hand, in line with Thierfelder, Sperber argued that college sports has detached from its former purity and integrity. He argued that college sports is becoming more and more corrupted and commercialized in the present era. To support his point, he used the first intercollegiate contest to be ever held. The said contest was a rowing contest between Harvard and Yale during the 1830’s. Sperber pointed out that the early intercollegiate sports were not designed to advertise branded shoes. The interesting part is when he shared that corruption in college athletic was ever present since it was originated.   Sperber said that there were â€Å"ringers† in both teams. The term â€Å"ringer† simply means a good athlete who has no direct connection to the schools. The ringers were not students but rather some good player they asked to play for them. In much simpler terms Sperber just wanted to say that cheating was already present ever since the first interco llegiate games was played. Ethical Issues Ethical issues were already touched by the previous segment, but this particular part of the paper will throw the harder punches. As stated earlier commercialization had became a blemish in the image of college sports. Dishonesty is also becoming more and more prevalent. The main problem is that these issues are rarely addressed. Cheating is also becoming more and more inseparable with the mention of college sports. There have been many instances wherein point-shaving of college players were committed. â€Å"Point-shaving† is a term used in the sports community to pertain to the act when players consciously underperform to make the opponent win the game. These kinds of games are known to sport enthusiasts â€Å"fixed-games.† The NABC or National Association of Basketball Coaches admits that game fixing is becoming prevalent in college basketball games. The NABC points the blame to the gambling market that the popularity of college basketball creates (NABC). The number of students who bet on games is ever considerable and still growing. The number of student â€Å"bookies† is also gaining numbers. â€Å"Bookies† are the ones who collects the bets from the gamblers who are usually the constituents of those concerned with the games, who else but the constituents of the universities themselves. Being a bookie is an ethically alarming job, especially for the students. Students should realize that their minds and character are being reared in the university. If gambling would become more and more of a problem, then immediate action is deemed necessary. Another issue that should be taken into consideration is the violence during college games. Both the college players and the fans had become entangled in the reports of violence in college sports. Even the coaches are sometimes initiator of the riots. In Myriam Miedzian’s book â€Å"Boys Will Be Boys: Breaking the Link between Masculinity and Violence†, she tackled this issue of college sports violence. She attributed the violent actions of college players to the thinking that was embedded in their heads (Miedzian 77). College players are taught (mostly by being shouted at) to think that winning is everything and losing is never an option. When college players accept this thinking as the only way to view reality, when they lose a game, they also seem to lose their temper. Moreover , some sports would always require physical contact. Sometimes a player gets hurt, but that’s normal. The problem that arises is when the hurt player takes it as a personal offense or when the players are intentionally hurting each other. The violent behavior is at times not done by the players but by the fans on the stands. And there are times when college sports violence escalate to a more alarming rate. Just this January, a UCLA basketball player named Kevin Love of Oregon received death threats through his cell phone. The death threat indicated killing the basketball player along with his family. But the violence did not stop there. Love did not attend the game because of the threats to him, instead his family watched the game. Dissapointed, Love’s own fans threw thrash at the player’s parents and sister. (sportsillustrated.com) Controversies NCAA players are not being paid and does not recieve any sort of payment has always been a circulating argument in college basketball. The NCAA argues that scholarship is enough compensation (ncaa.org). The problem with this is that the NCAA and the university profit from the college players through advertising. Murray Sperber also revealed that at a state university a certain basketball coach recieved two-hundred gran as a reward for recruiting a freshmen who was creating a buzz in high-school basketball. Conclusion College and sports are two very different entities, therefore should be separated. Both means well for the students. But purpose should always be kept in mind. Universities exist to mold the minds of future leaders. If these futures leaders would busy themselves excelling in sports, or gambling in sports, we could just imagine the future this might bring. The main source of the problem could just be over-prioritizing. Learning institutions should set clear lines to contain the issue. As for the problems with college sports laid out in this paper, we are already aware of these things. The problem is that these issues are rarely addressed. College sports is entering an era wherein glory is achieved in ill methods. Those concerned should learn how to act upon these issues as quick as possible.

How Students Use Social Media Essay Example | Topics and Well Written Essays - 2500 words

How Students Use Social Media - Essay Example This research will begin with the statement that social media has emerged as an inseparable facet of modern day civilization, playing the role of a communication channel and a source of updated information irrespective of cultural, geographical, political or economic divergences. Technically, social media is often regarded as an advanced form of communication system engaging multiple participants at both the ends of decoders and message encoders. Owing to its increasing influence on the regular activities of human lives through the elements such as virtual communities, business networks, and societal contexts, children and adolescents are also becoming progressively addicted to the use of social media for various purposes. There are various features of social media that are identifiable in relation to its usage among students like, the enhanced scope of informal communication in the global context through internet and accessibility to uncountable technological features. At the same t ime, it enables simultaneous freedom to access mischievous contents which are traditionally restricted to a general platform. From a critical point of view, it can further be argued that these features act as a strong driving force to increase social media usage among the populaces. Recent studies have depicted that the utilization of social media, especially amid the youth, who can also be categorized as students, has increased by a significant level over the past few years.  ... Current Trends in Social Media amongst the Student Population Recent studies (e.g. Kwak et. al., 2010; Lenhart et. al., 2010; Valenzuela et. al., 2009; and Bull et. al., 2008) have depicted that the utilization of social media, especially amid the youth, who can also be categorised as students, has increased by a significant level over the past few years. This particular alteration in the social context can be observed due to various reasons. For instance, a majority of the schools and colleges nowadays are facilitating their students with online educational training programs, rendering due significance to the inclusion of social media. This inclusion is operating at times, as a communication channel, and at times this operates as a source for obtaining relevant information regarding an ongoing issue (Simonpietri & Rose, 2011; Mintel Group Ltd., 2012). According to the report published by Mintel Group Ltd (2012), it has been identified that currently there are 76% of internet users w ho have access to social media with the help of their host devices such as tablet computers, smartphones, laptops and desktops among others. The group comprises around 16% of students who are recorded as regular users of social networking sites through mobile devices. It was further revealed by Shafique et. al. (2010) that in the USA itself, 78.9% of female students tend to access social media sites more frequently in comparison with the male students. In the year 2009, approximately 79% of the total college students in the USA were recorded to use various social media sites such as Linkedln, MySpace, Twitter and Facebook quite frequently in their daily lives. Shafique et. al. (2010) also stated that the students use social media for myriad reasons. Among

Self-Portraits. Journal Essay Example | Topics and Well Written Essays - 750 words

Self-Portraits. Journal - Essay Example Additionally, I do not need to be responsible to anyone or share my practice with anyone; I do not need to dress up, put on make-up, I just need to capture the uniqueness and individuality of me. I choose to do a self-portrait so that I can capture and paint my subject matter as best as I can and as no one else as ever done before. Painting a self-portrait helps me in expressing certain aspects of myself and identities, far beyond the surface of physical appearance. 2. Describe â€Å"your† artistic choices in composition: use of color, space, etc. I consider color to be the most ungovernable and essential element in painting, therefore, when choosing the under painting, the first thing I usually do before I start painting, I am always weary of the color that I will use. I prefer creating a gray scale using Raw Sienna starting at white and mixing a small amount of the preferred color into white; this creates various tones of color. Using burnt amber and ultramarine blue, I mix the black color. Using twelve square scale gives me enough values that I use in painting the self-portrait (Bartel, 2010). As noted earlier, I prefer raw sienna; this is because, it helps in setting charcoal such that, it acts as highlight, which allows for the under painting to be visible through the final paints layer surface; and also, it does not smear into my painting. The colors I use are more affluent and brush strokes are more prominent In order to portray illusionistic form, I borrow the smooth, fine technique utilized by Rembrandt in his paintings (Bruyn, Wetering, & Rijn, 2005). In some areas of my self-portrait where I have used paint with tactile quality, I employ the technique of rough treatment of highly multicolored paint surfaces so as to allow for the portrayal of illusionist form (Albert, 2003). In order to suggest space, I again borrow a technique of leaving large white spaces employed not only by Rembrandt, but by Titian, as well. In addition, I also use of intr icate webs of line in order to get an effect of rich dark tones (Bruyn et al., 2005). Primarily, I am able to create dramatic effects by using shadow and strong contrasts of light, which is an emulation of Rubens’ baroque style. Having read, seen and become familiar some of Venetian art, my use of brushwork is more expressive; and I have developed a tendency of putting figures in parallel to the picture plane. 3. Explain what the portrait represents about â€Å"you† (as the artist.) This self-portrait depicts or represents a happier, although it looks a bit serious, the smile on my face, the look in my eyes, and the grim in my face shows a comfortable, happy, and free soul. The most important thing to note about this portrait is that, it is a unique representation of the real me; I have not in any way attempted to conceal the imperfections on my face, therefore, it leaves very little to be imagined. Apart from accurately representing the physical and emotional uniquene ss of my face, this self-portrait also invites the spectators to study and analyze the techniques I use. For instance, on close inspection of this portrait, anyone familiar with Rembrandt’s work will notice that, my face emerges from the movement of the brush and that my hair is as a result of carefully measured work. 4. Explain â€Å"your† choices of subject with regard to at least three other specific pieces

Effects of Hybrid Strategy on Zara UK

Effects of Hybrid Strategy on Zara UK CHAPTER ONE 1. INTRODUCTION 1. 1. Rationale for Chosen Topic To achieve competitive advantage in a highly competitive market such as a fashion market is not an easy process, what is more difficult than that is to achieve sustainable competitive advantage in like this market which also describe as fast changeable and unpredictable market. This opens the field to know about the competitive strategies, and to choose the best strategy among them to achieve the objective of sustainable competitive advantage. This research focuses on the Generic strategies which suggested by Michael Porter in 1980 who set three different strategies which are the low-cost leadership strategy, differentiation strategy, and focus strategy. Porter (1980) argued that these strategies are the road map for the companies to achieve a sustainable competitive advantage, however he warned that the combining two of these strategies will put the company in a position defined by him as ‘Stuck in the Middle and therefore will not lead a high performance. However, other researchers in the strategic management field such as Miller and Dess (1993), Kekre and Srinivasan (1990), Faulkner and Bowman (1992) and Hill (1988) suggest that combination of two strategies would let the companies achieve a high performance, and achieve sustainable competitive advantage. Recognising the debate in the academic world suggests exploring whether application of â€Å"hybrid strategy† will help companies in achieving sustainable competitive advantage or not. To do this, Zara UK is chosen since it has the highest contribution to the overall revenues of Inditex, the mother company, which was accounted 65.6% of the whole sales (Inditex Annual Report, 2008). 1. 2. Research Background Inditex group is a Spanish company and is one of the largest fashion distributor groups in the world. The group was established in 1975 and opened its first branch in Coruà ±a city in Spain (Inditex, 2009). The international expansion of Inditex started in 1988 by openings its store in the UK which is now the fifth largest market of the group after France, Italy, Portugal, and Germany in terms of number of stores (Inditex Annual Report, 2008). In 2009, Inditex operates in 73 countries through 4430 stores and among those 1340 are under the name of Zara. In 2008, the number of Zara stores in the UK was 63 (Inditex, 2009). â€Å"Inditex† consists of six subsidiary companies working in the retail industry and one of them is Zara which generates the highest income in overall revenues of Inditex. Zara is the most internationalised business unit of the group and therefore has the largest of chain (Inditex, 2009). 1. 3. Research Aim Ultimately, this research aims at exploring whether hybrid strategy helped Zara UK in creating sustainable competitive advantage or not. Reaching this aim requires conducting external and internal analyses. Applied tools and their justification are given below: The external environments which surround Zara are analysed by using: PESTLE tool to analyse the impact of Political, Economical, Social, Technological, Legislations, and Environmental factors on Zara to explore weather it would formulates opportunities or threats. Porters Five Forces model to analyse the competitive environment which surrounds Zara in order to explore the market conditions in fashion industry. Key Competitors analysis in order to examine the key competitors of Zara in the market to identify their similarities and differences as well as the business process in Zara. The internal environment of Zara is analysed by using: Values Chain analysis in order to explore how efficiently Zara uses the value chain system to create value for its customers. Financial analysis in order to analyse its financial performance from 2006 until the first half of 2009. Resource-based View analysis to determine core competences, and capabilities of Zara. Grand Strategy analysis to identify the grand strategy used by Inditex and to examine the effectiveness of this strategy. Competitive Strategy analysis in order to determine the competitive strategy used by Zara in achieving sustainable competitive advantage and analyse the effectiveness of this strategy. SWOT analysis in order to determine the internal strengths and weaknesses of Zara as well as the opportunities and threats that Zara faces due to forces exist in external environment. It is believed that after conducting these analyses, it would be possible to reach a conclusion about whether hybrid strategy is effective or not in achieving sustainable competitive advantage in the UK fashion industry. CHAPTER TWO 2. LITERATURE REVIEW 2. 1. Competitive Strategy Literature in competitive advantage strategy is a well developed topic and many scholars such as Milles and Snows (1978) Mintzberg and Quinn (1992) Faulkner and Bowman (1995) introduced several models to explain how companies can achieve sustained competitive advantage. However, one of the most famous and effective model in this field was Michael Porters framework which was introduced in 1980. in this framework which is called ‘Generic Strategy, he mention that the firm can achieve competitive advantage from three different bases. According to Porter (2004): â€Å"The two basic types of competitive advantage competitive advantage combined with the scope of activities for which the firm seeks to achieve them lead to three generic strategies for achieving above- average performance in an industry: cost leadership, differentiation, and focus. The focus strategy has two variant, cost focus and differentiation focus† Having briefly described the Generic Strategies, it is necessary to look at them in details. 2. 1. 1. Cost Leadership Strategy To achieve competitive advantage according to Porter (1980, 2004), the company has to decrease their cost, and to achieve cost advantage below its competitors in the market. By doing this, a company is able to lower prices and performs above the average performer in its industry thanks to the fact that the cost for the company will be less than its rivals. The company can succeed in its cost leadership strategy if it focuses in decreasing the overhead cost, uses a low-cost product design and automated assembly and pursuits economies of scale and so on. However, David (2005) highlighted some risks associated with applying this strategy. According to him, competitors may imitate this strategy and increase the competition and make a head on collusion, which will drive the overall profit of the industry down (David, 2005). 2. 1. 2. Differentiation Strategy According to Porter (1980, 2004), to achieve competitive advantage, the company has to seek to be unique in its industry. In another words, gaining a competitive advantage can be achieved by increasing the willingness of customers to pay for the company products or services that the company sell (Barney, 2007). According to Gaik (1993), in differentiation strategy, the customers look at the attributes of the products other than looking at the price. To apply this strategy, the firm has to differentiate itself in terms of its products for instance by focusing on the quality of the products or in terms of provided service by focusing on the delivery system by means of decreasing the lead or delivery time. Moreover, the company has to focus on the promotion and the packaging of products. The firm can also differentiate its products by competing on both cost and differentiation, by decreasing the cost and by adding value at the same time. One of the tools for achieving both strategies is managing the supply and value chain systems and designing, structuring, modifying and operating efficiently to add value to the products at the lowest cost possible. However, David (2005) mentioned that the risks of this strategy might be that the product or the service may not be valued enough for the customers to buy it at the price of which the company desires and/or that competitors will be able to imitate the products or services. Therefore, if a company seeks to be successful and sustain its advantage in the market, it should pursue a creative strategy which makes difficult for competitors to imitate and replicate the products or services. 2. 1. 3. Focus Strategy According to Porter (1980; 2004), focus strategy is different than other strategies this is because this strategy aims to narrow the competitive scope in the market, requires selecting a specific segment or group and focusing on it by tailoring the strategy to an exclusive and particular market. This strategy has two variants which are differentiation focus and cost focus. Differentiation focus aims at differentiating a segment or a group by satisfy their unusual needs and the in Cost focus, the firm seeks to achieve low-cost advantage in order to provide the products at cheap prices and the concentration is made only for a small number of the market segments. However, the risk of these strategies is that competitors can easily recognise the success and may copy them (David, 2005). Porter (1980; 2004) mentioned that each strategy is fundamentally different from the other strategies in terms of creating sustainable competitive advantage. Therefore, a company has to make a choice among these strategies and does not combine them. Otherwise, it will lead the firm to get â€Å"stuck in the middle†. He also stressed that being ‘all things to all people is the recipe for strategic mediocrity and if the performance is below the average, it often means that a firm has no competitive advantage at all (Porter, 1980; 2004). However, according to Porter (1980), there are three circumstances where a firm can combine two strategies given in the Generic Strategies framework: First, when all of the other competitors are stuck in the middle; second, when the cost is strongly affected by share or interrelations and finally, when a firm pioneers are a major innovation. Also Porter (1980) mentioned that even under these circumstances, a firm would not be able to compete with a firm which pursues either differentiation, cost leadership or focus strategies. Therefore, according to Porter (1980), a hybrid strategy is unlikely to achieve sustainable competitive advantage. 2. 2. Empirical Studies Porters framework both supported and criticised by the scholars. For instance, Dess and Davis (1984) and Kim and Lim (1988) supported Porters claims and found that companies have to employ only one of the Porters generic strategies if their aim is to achieve higher performance. On the other hand, several authors such as Miller and Dess (1993), Kekre and Sriniva-San (1990), Faulkner and Bowman (1992) and Hill (1988) criticised Porters claims and provided evidence that â€Å"the combination between the cost leadership and the differentiation strategy† would help the company to achieve high performance in the market. For example, Miller and Dess (1993), Kekre and Sriniva-san (1990), Faulkner and Bowman (1992) and Hill (1988) demonstrated that it is not necessary to choose between one of the competitive advantage strategy in order to achieve a high performance. They argued that a company may achieve high performance against its competitors by combining differentiation strategy and cost leadership strategy. This is because integration of these strategies allows being flexible against the changes in the environment. Barney (2007) mentioned that a company can use low-cost and product differentiation strategies simultaneously and this is often expected to create sustained competitive advantage. Moreover, Miller and Dess (1993) mentioned that conceptualisation of Porters model enables the researcher in a strategic management field to explore the viability of the Hybrid strategy. Miller and Dess (1993) gave an evident of Toyota and Lincoln Electric companies as highly successful companies which are applying the Hybrid strategy. Moreover, Wright et al. (1990) also proved that use of Hybrid strategy in apparel industry brought higher financial performance. In addition, Hall (1980) explored that use of Hybrid strategy is the main reason of high successful of firms in low-profit industries. Murray (1988) proposed that firms can use hybrid strategy successfully by focusing in two areas: areas of production and functional areas. In terms of production areas, Murray (1988) threw an argument based on the research conducted by Hayes and Weelwright (1984) and Schonberger (1982) and asserted that achieving greater market responsiveness depends on higher product quality. Using techniques such as Total Quality Control (TQC) and its integration with Just In Time (JIT) for inventory control and purchasing procedures are key to the success. Benefits would be reduction of cost as use of these techniques will be resulted in higher customer satisfaction. As a result, the conflict between the production and the marketing functions can be eliminated and therefore cost minimisation and price maximisation strategies can be implemented together. In terms of functional areas, conflict resolution techniques can be applied which will minimise the conflict to a point that permits the firm to pursue cost leadership and product differentiation strategies simultaneously. More recently, Grant (2005) pointed out the changes occurred in the management techniques and the industries and stated that the market leaders in most industries are the firms whom are able to maximise the customer appeal by reconciling effective mixture between differentiation and low cost. The examples of these firms include Toyota, Dell and Canon. More importantly, he underlined the fact that the success of these firms relies on the implementation of new management techniques such as Total Quality Management (TQM) of which exploded the myth that there is a trade off between high quality and low cost. Grant (2005) also mentioned about the role of the innovation in the manufacturing technology and the manufacturing management in producing simultaneous increase in productivity and quality. Thompson et al. (2005) called hybrid strategy as the ‘best-cost provider and stressed that in order for a firm to gain a competitive advantage among the competitors; it should have a lower cost than its competitors and should position its products with good-to-excellent attributes. They also stated that this strategy can be effective in markets where the buyers are sensitive to the price and the value and then the firm can position itself near the middle of the market by providing customers with either a medium quality products at below average price or by providing with high quality products at an average price. However, they warned that the firm which does not have the capabilities to integrate the upscale product attributes at lower prices compare to its competitors, the hybrid strategy would be ill-advised for them. CHAPTER THREE 3. RESEARCH METHODOLOGY 3. 1. Chosen Topic The â€Å"Hybrid Strategy† has been challenged by many strategic management scholars who argued that this strategy can be harmful to the companies. However, substantial amount of research showed that several companies like Toyota, Dell Inc, etc. have achieved a superior success. In order to assess whether this is true or not, this study examines the strategy of Zara in the hybrid strategy framework to determine whether it is successful or it â€Å"stuck in the middle†. 3. 2. Research Question In the light of the ultimate aim, the research question of this study is to what extent Hybrid Strategy can achieve a sustainable competitive advantage for firms in fashion retail industry in the UK. The research focuses on Zara UK which is one of the important business units of Inditex Group. 3. 3. Research Technique The dissertation is qualitative in nature. The exploration is based on data obtained from secondary sources of which include information that is already collected for other studies and documents. The main secondary sources used in this study include reports and documents such as annual reports, press releases and other documents published by the company as well as official statistics and other publicly available data collected by research institutions. The research did not attempt to collect a primary data due to barriers in communicating with the company as well as time limitations. 3. 4. Advantages and Disadvantages of Use of Secondary Resources The main advantage of using secondary data is embodied in saving time and resources. There are some disadvantages associated with the use of the secondary data in this particular study. First of all, collected information does not answer the research question fully. However, they are good enough to be relied upon to reach a conclusion. Secondly, secondary data has reliability issue as there are many resources but in some cases it is not possible to determine whether it is valid or not and this limits the accuracy of the analysis based on secondary data. To overcome these limitations, the coverage of the information was enlarged and multiple sources were used to improve the reliability of the data. 3. 5. Quality of Resources Zara is a leading company in the industry and have competitors. Therefore, before using the data obtained from secondary sources, it was assessed in terms of quality in order to verify whether the data is consistent with the purpose of the research and whether it is reliable and up-to-date. Quality standards were determined by identifying directions of bias in the resources by means of attempting both biased and unbiased sources, by checking the background and reputation of the provider and their level of education, and experience in their professional career. The assessment also considered the target audience in terms of their knowledge as a bias direction. The resources were also assessed in terms of their relevance to the research, their readiness and usefulness in achieving targeted quality and in the analysis of anticipated results. 3. 6. Case Study To enrich the quality of the research particularly in terms of its practicality and its rationality, it used empirical inquiry methods for analysis to investigate the contemporary phenomenon within Zaras real-life context. Therefore it has boundaries between phenomenon and context aimed at providing clear evidence by using multiple sources to assure quality and objectivity. In developing and conducting this study, the researcher was influenced by the case study produced by Ghemawat and Nueno and published in 2003. In their study, the authors explained the rapid changes occurred in the fashion industry, by focusing on the global apparel chain Zara and its structure from the producers to the ultimate customers. Although this study influenced by the Ghemawat and Nuenos (2003) work, it did not depend on the case because of two reasons. First of all, the case study focuses on the corporate level and the mother company and therefore did not include the strategic planning techniques and analysis to explore the advantages of using hybrid competitive strategy. Having said that, this study made use of information about Zara provided by the case study in developing the strategic analysis. Secondly, the case study was prepared in 2003 and the facts given in that study was outdated to some extent. As this paper needs to be based on most recent data particularly for external analysis, financial analysis, current trends in fashion market, it is different than the case study provided by Ghemawat and Nueno (2003). CHAPTER FOUR 4. ANALYSIS 4. 1. External Analysis 4. 1. 1. Characteristics of Fashion Retail Market 4. 1. 1. 1. Overview of Fashion Retail Market in the UK The apparel retail market contains three main sectors: the womenswear sector, menswear sector and infantswear sector. According to Data Monitor (2008), womenswear sector consists of retail sale of clothing for girls and women and generated 66.90% of the whole market in 2007 in the UK. The menswear sector consists of retail sale of clothing for men and boys and generated 30.90% of the whole market. And the infantswear sector includes retail sale of clothing for children between ages of 0 to 2 years of age and it accounts 2.20% of the sales generated by the whole market in the UK in 2007. According to Data Monitors (2008) report, the UK apparel retail market has the highest percentage of revenue in the Europe market value with 24.1% in 2007. The clothing market in the UK grew significantly between 2001 and 2005 when the total spending on clothes in the UK in 2005 reached at  £38.4 billion. Womens clothing sector showed the highest growth with 21% and the total value reached at  £24 billion in the same year. More interestingly the clothing market has been growing even though the recession which hit the UK in October 2007 and affected most of the UK sectors. According to the National Statistics (2009), the sales volume in retail sector in June 2009 was 2.9% higher than in June 2008. In the non-food sector, the sales increased by 2.4% and the largest increase occurred in textile, clothing and footwear by 11.3%. Fashion is a part of the clothing and textile industry and the fashion industry is characterised by the rapid change and the high competition particularly after the year 2005 because of permission of unrestricted access of all members of the World Trade Organisation (WTO) to the European (Lopez and Fan, 2009). This created a big opportunity for the multinational companies to invest in the UK market. Moreover, the rapid change in technology has given the chance for companies to reduce their cost and to increase the quality of their products. In addition, companies which are searching to decrease their costs started to outsource their production with the companies from the countries with low-labour cost such as China, Singapore. This led the competition in the clothing industry to increase and as the competition increased, the prices went down; as a result a market for ‘Discount Apparel Retail emerged and started to grow (Datamonitor, 2008). However, in the fashion industry, customers do not consider prices but look at the quality, variety, design and the availability of the products. Due to characteristics of the market, no particular group or company dominate the market since the market is driven by â€Å"customers†. In addition, due to increased competition, switching cost for the customers also diminished. This resulted in changes in the direction of competition. Today, the rules of the game in the clothing market have changed and meeting with customer expectations turned into achieving fast fashion production (Walters, 2006). Bruce and Daly (2006) describe todays fashion industry in the following way: â€Å"In fast fashion, buying activities play a crucial role through supplier selection and product decision-making, and indeed, buying is arguably changing from purely operational to much more strategic† And according to Walters (2008), the retailers in â€Å"fast fashion† can satisfy consumer expectations by the speed, variety and style of the products and by selling the products in low prices. 4. 1. 1. 2. The Nature of Fashion Market According to Christopher et al. (2004), there are four elements which determine the characteristics of the fashion market. These are: Short life-cycles products have short life, it is often for a moment when designs catch the style. As a result, the period of selling products is very short and seasonal: it could months or even weeks. High volatility the demand in the fashion market is rarely stable; the demand may be influenced by several factors, such as the weather, movies or even footballers or pop stars. Low predictability it is not easy to predict the desire of the market in the fashion industry, because of the volatility of the demand. Therefore, it is very difficult to predict total demand within a period accurately even week-by-week or item-by item. High impulse purchasing the availability of the products increases the need for the customer to buy it. Consumers decision making for buying fashion clothes occur at the point of purchase. 4. 1. 2. 3. Key Success Factors for Fashion Industry To conclude, as the fashion products have a short life cycle and as it is difficult to predict the market demand due to unstable demand as well as characteristics of fashion market, several key success factors were identified. These are outlined below: Price: Prices should be affordable for the customers. Quality: Fashion products should have a good quality. Quick Response: Companies should respond to market demand quickly by launching rapidly. Design: Should match with the current fashion. Availability: Products should be available on the shelves of the store as long as there is demand. Variety: Companies should provide variety of products for the customers. 4. 1. 2. PESTLE Analysis PESTLE framework provides a comprehensive list of environmental influences on the possible success or failure of particular strategies (Johnson et al., 2008). PESTLE framework contains six factors, which are the external factors that have effect on companies. It is argued that if companies major these factors they can formulate strategies from the opportunities or be prepared for the threats. 4. 1. 2. 1. P Political Factors Since 2005, no restrictions left on all import in the textile and clothing industry. This gives unrestricted access to all members of the WTO to the European. This would formulate an opportunity for Zara as it imports products from outside the UK with low cost without any restrictions. However it could pose as a threat for Zara, as the competition in the market can be increased especially by the companies which have products with lower prices. 4. 1. 2. 2. E Economic Factors Most recent recession hit almost all countries in the world, including the UK. As a result of global recession, the unemployment rate in UK started to increased. According to the National Statistics (2009), the unemployment rate was 7.6% for the first quarter of 2009 and it was the highest rate since 1981. The impact of recession in the UK is a threat for Zara, as the number of unemployed people increase, their expenditures decrease. Moreover, for employed people, current economic conditions bring uncertainty and therefore they tend to decrease their expenditures and increase their saving. This could affect Zaras sales in an adverse way since unemployment rate has been on the rise. Moreover, as a result of economic recession, the Gross Domestic Product (GDP) has been declining in a dramatic way in the UK. According to the National Institute of Economic and Social Research (2009), the GDP in the UK fell by 0.3% ending in July 2009; in addition, according to Financial Times (2009), it was the worst quarterly performance since 1958. However it is predicted that it rose by 0.2% starting from August. Decline in the GDP posed a threat for Zara as it indicates decline in consumers income. In terms of exchange rates, the situation is also not that bright. According to Economy Watch Website (2009), since December 2008, the Great Britain Pound (GBP) lost value at a rapid rate and reached a 24-year low of $1.35 per  £1 in January 2009. The impact of weakening of the pound against euro and dollar is pushing up the prices of imports and therefore forces retailers to increase their prices. According to Financial Times (2009), this would formulate a threat for Zara as the retailer will need to increase its prices. However, depreciation of GBP would be an opportunity for the mother company Inditex because of the strong Euro against the GBP. More interestingly, despite the recession, the clothing industry in the UK is still growing. In general, the retail industry in UK has grown during 2009 and the growth was predominantly in non-food goods particularly in textile, clothing and footwear stores by 11.3% (National Statistics, 2009b). 4. 1. 2. 3. S Social Factors The social factors are one of the most important factors which affect the fashion industry. Culture of the society is viewed as the most significant factor in terms of its effects in fashion since it is different from one country to another, even it might be different in the same country. Moreover, culture changes as time passes and these changes affect preferences in fashion. As a result, predicting changes become difficult since taste of consumes can be influenced by several factors, such as weather, movies, or even footballers or pop stars (Christopher et al., 2004). The impact of this would be a threat for all companies in fashion industry if they company cannot be able to adapt themselves with ever-changing nature of tastes. Other thing which might affect fashion preferences is education which triggers continuous searching for knowledge. In the UK, education level is high and it causes fashion preferences change rapidly. This is because, as a result of high education level, the awareness of customers to new areas of experience expands and it increases the interest in and desire for a more fashionable appearance. Moreover, increases in the number of working women let them more confident in their judgments when making decisions about clothing (Kiran et al., 2002). The increase in population in the UK is also an opportunity for Zara. According to National Statistics (2009), the UKs population increase with an annual growth rate of 0.5% which is about 1000 people per day due to increase in number of births. This means the market for fashion clothing will continue to grow thanks to the increase in the number of customers, particularly in children clothing sector. UK clothing market is well-developed market and it is growing. According to the research conducted by Allwood et al. (2006), consumers in the UK spent  £38.4 billion in 2005 in clothing and of which  £24 billion was on womens, girls and infants clothing and  £12 billion on mens and boys clothing. Growing fashion clothing market is an opportunity for Zara, especially in women and girls sectors. To conclude, it can be said that the impact of the social factors on Zara would be positive as they create opportunity for the company if it quickly responds to the market and the changing in customer preferences. 4. 1. 2. 4. T Technological Factors The technology is the corner stone for any company since it helps in decreasing the cost in manufacturing process. Therefore, technological developments stand as an opportunity for Zara as advance technology helps in developing better business process. In addition to this, technology led to development of new marketing channels. The internet is a good example for such development. Recent figure showed that online retailing has been increasing particularly in the UK. According to IMRG Cap Gemini (2009), e-retail sales index showed an increase around 12% in the second half of 2009 and in the first half o 2009, UK consumers spent  £22.9 billion in their online purchases. This suggests that increase in online retailing transactions stands as an opportunity if Zara starts online retailing. 4. 1. 2. 5. E Environmental Factors Watson (2001) argued that as much as organic food products have become popular, it is inevitable that consumers will extend their scope of purchase to the organic textiles and this trend is already started as some retailers such as Marks and Sp

Retail Sector Opportunity and Threats

Indian retail industry is dividing into organized and unorganized sectors. Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sale tax, income tax, etc. these include the corporate-backed hypermarket and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing for example, the local kirana shops, owner manned general stores, paan shops, convenience shop, hand cart and pavement vendors, etc. Opportunity: * India is among 10 largest retail markets in the world. * Urbanization * Location advantage. * Falling real estate cost * E-retailing * Changing consumer habits and lifestyles. * The retail sector in India is worth USD 394 billion and is growing at the rate of 30% annually. * India is the least competitive as well as least saturated of all major global market. This implies that there are significantly low entry barriers for players trying to setup base in India in term of the competitive landscape. A good talent pool, unlimited opportunities, huge markets, and availability of quality raw materials at cheaper cost is expected to make India overtake the world’s best retail economies by 2040, according to industry players. * Currently, the market share of organized modern retail is just over 4 percent of the total retail industry, thereby leaving a huge untapped opportunity. * The composition of the Indian population is shifting towards the age group of 20-49 i. e. the working population with purchasing power. As per a Mckinsey report, of the current 204 million households in India, about 13 million households have the income to prop up growth of organized retail and this consumer segment is expected to grow at over 20% annually in the next eight years. * Rising disposable income: The second fastest growing economy has provided new employment avenues and the same have resulted in increase in number of people in the earners category. Increasing instances of double incomes in most families coupled with the rise in spending power is further fuelling growth in consumption and in turn growth of the retail sector. Shopping convenience: Apart from the population that has desire and ability to spend, the other factors that have patronized modern retail or organized retail is the convenience of shopping and wide variety. Threats * Inflation. * Lack of differentiation among the malls that are coming. * The industry is facing a severe shortage of talente d professionals, especially at the middle-management level. * Most Indian retail players are under serious pressure to make their supply chains more efficient in order to deliver the level of quality and service that consumers are demanding. Long intermediation chain would increase the costs by 15 percent. * Lack of adequate infrastructure with respect to roads, electricity has further led to the impediment of a pan-India network of suppliers. Due to these constraints, retail chains have to restore to multiple vendors for their requirements, thereby, raising costs and prices. * Retailing is yet to become a preferred career option for most of India’s educated class that has chosen sector like IT, BPO and financial services. * Policy related issues Lack of industry status for retail. * Numerous license, permits and registration requirement. * Farmer and retailer unfriendly APMC act. * Limited consumer insight * Lack of detailed region specific customer data. * Less data on spending pattern. * Inadequate human resources * Lack of trained personnel at all level. * Stringent employment and industry laws. * Fragment approach to human resources. * Taxation hurdle * Inconsistent octopi and entry tax structure. * Vat and m ultiple taxation issues. * Large grey market presence.

FedEx Corporation Essay

Complete the following exercise (Research and Application 11-30) and submit to your instructor. The questions in this exercise are based on FedEx Corporation. To answer the questions you will need to download FedEx’s Form 10-K for the fiscal year ended May 31, 2005 (file date July 14, 2005). You do not need to print this document to answer the questions. Required: †¢What is FedEx’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion? †¢What are FedEx’s four main business segments? Provide two examples of traceable fixed costs for each of FedEx’s four business segments. Provide two examples of common costs that are not traceable to the four business segments. †¢Identify one example of a cost center, a profit center, and an investment center for FedEx. †¢Provide three examples of fixed costs that can be traceable or common depending on how FedEx defines its business segments. †¢Compute the margin, turnover, and return on investment (ROI) in 2005 for each of FedEx’s four business segments (Hint: page 99 reports total segment assets for each business segment.) †¢Assume that FedEx established a minimum required rate of return of 15% for each of its business segments. Compute the residual income earned in 2005 in each of FedEx’s four segments. †¢Assume that the senior managers of FedEx Express and FedEx Ground each have an investment opportunity that would require $20 million of additional operating assets and that would increase operating income by $4 million. If FedEx evaluates all of its senior managers using ROI, would the managers of both segments pursue the investment opportunity? If FedEx evaluates all of its senior managers using residual income, would the managers of both segments pursue the investment opportunity?

William Shakespeare s Hamlet And Macbeth - 1015 Words

The use of supernatural has always been a popular yet successful choice of film makers and writers. In Shakespeare’s Hamlet and Macbeth, the ghost imitates the feelings of the protagonists for the audience as well. Shakespeare’s tragedies include supernatural in order to catch interest of a reader which consists heroes with desires of the supernatural ending up in a tragedy. Through their use of ghost and the supernatural, we can see the similarities and differences of the plays that will help effectively for a wider understanding of the plays and its themes. Shakespeare starts Macbeth with a supernatural scene with 3 witches as the evil. Hamlet on the other hand, starts with a similar style of use by including ghost of Hamlet’s father in its story. However, in both plays, differentiating between good and evil of the supernatural was not sure of the protagonists. Moreover, the supernatural lead the heroes into pitfall of characters in both. The use of leading t he protagonists to a bad outcome is both present in these plays. In Macbeth, he won’t feel the urge to murder the king if the three witches didn’t make him to such evil deeds, causing him to not change his ways such as killing everyone in his path. Hamlet on the other hand leads the same structure, where seeing the ghost of his father leads to a tragic fight in the end, losing his live. If only he hadn’t known that the throne was obtained through murder, things would have been in a different way, losing theShow MoreRelatedWilliam Shakespeare s Macbeth And Hamlet1122 Words   |  5 Pagesworld of that being? No one can answer these questions beside the perpetrator. All we can do is assume why such a horrible wrong-doing has been committed. In Macbeth and Hamlet by William Shakespeare, both the main characters commit murders. On one hand, Hamlet commits murders to seek revenge and avenge his father’s murder. 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